The Investing Iguana Substack (by Iggy)
Why YouTube Isn't Enough for Today's Singapore Investor: Building a More Responsive Financial Community
Why I'm Creating The Investing Iguana Substack
Starting something new is always a mix of excitement and uncertainty. After building The Investing Iguana YouTube channel and being recognized as one of Tiger Brokers' Top 10 Influential Tigers in 2023, I'm taking the next step in my journey to help everyday investors navigate Singapore's markets.
1. Why this, why now
The financial world moves quickly, and sometimes a YouTube video can't capture the nuanced analysis you need for smart investing decisions. While my channel focuses on visual explanations of complex concepts, this Substack will dive deeper into market trends, REITs analysis, and CPF optimization strategies that require more detailed breakdowns.
Many of you have asked for more frequent updates and in-depth analysis that goes beyond what I can cover in videos. This Substack is my answer to those requests – a space where I can share timely insights without the production timeline of YouTube content.
2. The Community We'll Build Tog…



